March 2020


Mr. Chokkalingam Palaniappan,

Prakala Wealth Management Pvt. Ltd., Chennai

Building strong bonds with our clients!

I studied Mechanical Engineering from NIT, Jamshedpur. After graduation, I remained in the field with companies such as Hindalco, NTPC, and a few international companies. Have worked in India, Iran and Greece.

10 years later, I realized that engineering was not for me, and then decided to pursue an MBA degree from the US. Went to one of the best b-schools in America located in Arizona after which I started working as a management consultant. After 7 years in the US, I sold my house in Houston, Texas and relocated to India to pursue the growth opportunities the country had to offer.

In 2006, Prakala Wealth Management Private Limited was incorporated in Chennai when I got a PMS license from SEBI. I faced a few challenges when the policies by SEBI changed, so I surrendered my PMS license and decided to focus on mutual funds & financial planning. I then began authoring articles in popular local personal finance magazines such as Nanayam Vikatan. Also, frequently appeared in televisions such as Sun TV educating investors on various aspects of personal finance and investments. This gave me an exposure to a target audience and attracted customers. Transparency & remaining close to investors by talking in their own language helped me gain more popularity. Also, I made sure that I don’t not use any investment jargons while discussing investments with my investors. Since most of my customers are first generation mutual funds investors, I counted gold & land as my biggest competition. My clients come to me across the world for advisory on mutual funds, deposits, insurance, bonds etc. I always encourage my clients to invest for more than 5 years to reap the benefits of their investments. My company collectively handles mutual fund assets of more than Rs. 200 Crores and is steadily growing with a 7-member team. Our greatest aim is to make people realize that mutual funds are not such a risky proposition as they imagine it to be. We make sure that prospective customers make a commitment before approaching Prakala by paying a nominal customer registration fee. At Prakala, we believe in building strong bonds with our clients and truly understand their perspective & needs.

Many of our investors thank us for making them accumulate so much money in one place with Prakala. Next only people talk about returns. Inculcating savings habits with my investors is one of my greatest success.

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