Mr. Nishant Raj,
RK Financial Services, Patna
Journey from Corporate World to Entrepreneurship
I did my Masters in Marketing from BEM, France and after that I worked with Aditya Birla, Bajaj and Tata Group of companies. I always got an opportunity to work in the core Marketing Vertical which I thoroughly enjoyed, but deep inside me, the feeling of having a work of my own always kept chasing me. So, after having work-ex of more than 6years, I resigned and joined my Father’s empire of Mutual Fund Distribution House, R K FINANCIAL SERVICES.
Digitalization – In Sync with Current scenario
When I joined my Father’s Business, the first thing I did was to automate/digitalize the whole system, which I felt was the need of the hour. After purchasing a good Mutual Fund software, I immediately merged it with BSE platform which gave independence to my clients to monitor their portfolio from their system and this in return generated a confidence among them, and this was a major boost which helped to grow our AUM.
SIP Book– 10Lakhs to 85Lakhs
We started marketing our Brand heavily by doing outdoor campaigns Like Stalls in Mela, Big hoardings on Highways and most important was IAP, which helped us to increase our SIP Book from 10lakhs to 85Lakhs in a matter of just 24 months.
SIP facility allows an investor to invest a fixed amount of money at pre-defined intervals in a particular mutual fund scheme. The fixed amount of money can be as low as Rs. 500, while the pre-defined SIP intervals can be on a weekly/monthly/quarterly/semi-annually
or annual basis. By taking the SIP route to investments, the investor invests in a time-bound manner without worrying about the market dynamics and stands to benefit in the long-term due to average costing and power of compounding.
(data as on June 2020)
Data Mining – Foundation of A Successful Organization
My Father had huge Distribution of LIC and thus we had a client base of approximate 4000. We started Data Mining of this base and segregated them as Business owners, salaried class, students, house wives etc. and started pitching products to them according to their personal needs. This practice helped us to strike directly into the customers mind and became this huge success for us.
Above all, I believe, having faith in your Values and ethics and practicing them on a daily basis is a sure shot way to achieve success and it enhances the organizational climate and establishes character. When an organization is committed to improving the lives of its customers, it creates a mutual trust between them which is quite apparent.