Loss aversion is a trait of investor behaviour wherein investors prefer to avoid a loss than to make an equivalent profit. Loss aversion is also known as Regret Aversion. When faced with a choice of avoiding a loss of Rs 1,000 or making a profit of Rs 1,000, investors with loss aversion bias will prefer not making a loss to making a profit. Investors with loss aversion make often sub-optimal investment decision.
It is easy to confuse between risk aversion and loss aversion because on the surface they appear to be the same. However, there is a difference between the two. Risk aversion is avoiding risks or the possibility of a loss; it gets reflected in their choice of investments. Risk-averse investors will prefer less risky investments e.g. fixed income over equity, large cap over midcap etc. Investors with loss aversion bias may not be necessarily risk averse; they often invest in risky assets. Loss aversion comes into play when investors are faced with uncertainties. The regret of a loss is far more than the satisfaction from an equivalent. According to behavioural economists, the psychological impact of a loss is twice that of same amount of profit.
No one likes to make a loss, but loss aversion can cause you to lose more money or make less money than what you feared to lose. You can avoid loss aversion by not getting too emotionally involved in your investments. There are risks involved in investments, many of these risks are beyond your control and you cannot be right all the time. Sometimes, it is better to book a loss and move on to alternative investment options. It is difficult to separate emotions from investing, but successful investors are able to do it. A good financial advisor can help you overcome this behavioural bias. You should have a rational and objective portfolio performance evaluation process; take the help of a financial advisor if required. You should do what is right to meet your financial goals including selling funds that are underperforming consistently and switching to better funds.
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